Socially Savvy, Fashionably Connected, and Seeking to Inspire.
Hey there! I’m Cynthia Smoot - Publicist, Freelance Lifestyle and Travel Writer, Dallas Influencer and Southern Belle. My passion is being a connector and whether it's through my role as a Publicist for Gangway Advertising or through my personal social media channels, I love to shine a spotlight on the people, places, events and services that give Dallas its flavor. If you are looking for an influencer to help create buzz for your brand in this city, you have come to the right place. Many consider me THE go-to resource for what's happening and who you need to know in Dallas. I've been featured on Bravo TV, New York Times, Dallas Morning News, CultureMap, ABC's Good Morning Texas, CW33, FOX 4's Good Day, Dallas Child, and D Magazine (among others).
As a new empty nester, I've found the time spread my wings into the realm of travel writing, delighting in the exploration of our vast world and weaving tales of my adventures for several local and statewide publications. In Dallas, we're blessed with the convenience of two major airports, facilitating seamless weekend escapes or extended vacations at an affordable cost and with remarkable efficiency. In addition to my personal musings, I am the Society Editor and a Travel Writer for the Katy Trail Weekly newspaper , Special Contributor for Park Cities Lifestyle magazine, Dallas Editor and Travel Writer for Curated Texan (formerly Society Texas magazine) and a Contributor for Dallas Hotel Magazine.
"From food to fashion, reality TV to movie premiers, cultural events to business deals, Dallas is happening and you'll find me right in the middle of the action." - Cynthia Smoot
Photo: Smoot with Real Housewives of Dallas star, Tiffany Moon
I spend my days at Gangway Advertising creating marketing strategies and handling media relations to keep my clients in the news. My work also includes producing creating and managing marketing campaigns and promotions, managing influencer campaigns, executing events, and overall market strategy to keep clients top of mind in the market. I've worked with many of Dallas' top brands including Truluck's, Fletcher’s Corny Dogs, Dallas Zoo, Dallas Museum of Art, Broadway Dallas, and many more. I also love using my connections to shine a spotlight on the many nonprofits that serve Big D including my clients KidLinks and Vogel Alcove. "Creating buzz for your brand" is Gangway's motto and I thrive on helping brands stay in the spotlight.
XOXO,
Cynthia
What makes an Influencer?
It’s been said that Influencers are people, who are often connected to key roles of media outlets, consumer groups, industry associations or community tribes. And that such individuals are not simply marketing tools, but social relationship assets. I like to think of myself as a connector. Success in life is as much about WHO you know as WHAT you know and I 👏🏼 know 👏🏼 EVERYBODY 👏🏼.
Let’s talk about how I can help you amplify your brand.
media APPEARANCES
From local morning show appearances to magazine articles, appearing on podcasts to chatting it up with radio DJ's, I love sharing new retail and restaurant finds, giving tips and tricks to navigating the city and divulging insider information about what's happening in and around Dallas. I am a fixture on the society scene and can often be found in the party recaps for Dallas' hottest events rubbing elbows with our city's most famous (and infamous) citizens.
freelance writer
Not only do I share news about Dallas' hottest events and coolest people on my personal blog, but I am a regular Contributor for several Texas publications. Currently, I am the Dallas Editor for Curated Texan, Society Editor and a Travel Writer for the Katy Trail Weekly newspaper, and a Contributor for Park Cities Lifestyle and Dallas Hotel magazines. Interested in having my voice in your publication or on your blog? Reach out to me through the Contact Form at the bottom of this site.
brand partnerships
One of the things I enjoy the most is discovering an exciting new brand, product or service and sharing it with my readers and followers. From where I go and what I eat and drink, to the outfit and shoes I am wearing and the events and activities I participate in - they all speak volumes about who I am and what I endorse. Click the button below to see past partnerships and then connect with me through the Contact form at the bottom of this website to visit about how we might work together!
